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By Patricia Ogbuh, E-commerce Marketing Specialist In 2025, e-commerce growth will be driven by data-led marketing, performance optimisation, and customer-centric strategies…The ecommerce landscape is becoming more competitive every year, and brands must evolve with it. In 2025, ecommerce growth requires more than running ads or creating content; it demands a strategic blend of e-commerce marketing,…
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Improving Return on Ad Spend (ROAS) is one of the biggest challenges facing small e-commerce brands today. As advertising costs rise and competition becomes stronger, many small businesses struggle to generate profitable results from their paid ads especially on platforms like Meta Ads (Facebook & Instagram). My name is Patricia Ogbuh, and in this guide,…
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Paid advertising is one of the most powerful tools for growing your business when done right. Platforms like Facebook, Instagram, and Google Ads can bring instant visibility, traffic, and sales to your eCommerce brand. However, many marketers and business owners waste thousands of dollars due to poor planning, lack of tracking, or unclear strategies. Understanding…